How AMC Structures Your Ad Campaign

Structuring your Facebook campaigns

Learn more about organizing your ads
to get better results for your business goals.

Overview

By properly setting up your campaigns we can help you better organize, optimize and measure the performance of your ads.

This structure lets us:

• Measure results. Choose an advertising objective for each of your campaigns to help you better measure results and allocate budgets to achieve goals.
• Test different audiences. Create an ad set for each audience so you can determine the most responsive audiences.
• Identify which ads work better. Easily create multiple ads so our system can optimize for the top performing ad based on variations in images, links, video or text.

Campaign structure

There are three levels to Facebook's campaign structure: campaign, ad set and ad.

Campaign: A campaign contains one or more ad sets and ads. You'll choose one advertising objective for each of your campaigns.

Ad set: Ad sets contain one or more ads. You'll define your targeting, budget, schedule, bidding and placement at the ad set level.

Ad: The creative you use makes up an ad.

What AMC Does

Creates separate campaigns for each objective

Organizes ad sets by audience

Bids for your objective
Creates multiple ads to optimize creative

Reallocates your budgets

AMC will constantly test your ads. Different types of ads need to be tested over and over again before you get a true picture of what works and what doesn't. Facebook advertising makes it very easy. This helps us understand what's happening in the market place and so we can take action.

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