What is Social Media?

Social media describes online resources that people use to share 'content': video, photos, images, text, ideas, insight, humor, opinion, gossip, news — the list goes on and on. These resources include blogs, vlogs, social networks, message boards, podcasts, public bookmarking and wikis. 

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From the success of social networking sites to the explosion in user-generated content and video, we have seen a dramatic shift in how consumers react and interact with the Internet. The rise of social media as an influential marketing channel has exploded.

Where marketing with traditional media like newspapers, television and news websites was about broadcasting a message, marketing with social media is about building relationships and having a conversation with your audience.

Marketing is no longer one dimensional game. It is now a two-way street. It is engaging a brand and linking it with an audience. Marketing within social media is not just about telling and giving a message, it is about receiving and exchanging perceptions, emotions, and ideas.

Social Media is changing the way people, companies and societies interact.

Social Media will be increasingly significant for branding, business and marketing for the foreseeable future.