VIDEO ADS: Why They Are So Effective

Video is extremely efficient at
driving a variety of objectives such as:

• Increased brand awareness: Video helps to shape entertaining, memorable, and immersive experiences for brands.

• Framing a person or business as a thought leader: Since people remember 55 percent more information from video formats, this content is a premier forum for educating consumers through tutorials, process guides, case studies and more.

• Driving conversions and sales: Video is an acquisition and purchase-inspiring machine. Placing a video on a landing page can increase conversions by 80 percent. Additionally, 64 percent of users who watch a video are more likely to buy a product online.

NINE KEY REASONS FOR CONSIDERING VIDEO TO DELIVER YOUR MESSAGE

1. Your customers are watching more video.
2. Video ads convert sales.
3. People share video.
4. Video ads do well among mobile users.
5. Video is an excellent format for informing and educating.
6. Search engines love video.
7. A video conveys huge amounts of information in a short time.
8. Video tells your story better than other formats.
9. Analytics are telling you TO USE VIDEO.

If these nine key advantages of video advertising don't motivate you to get on the video bandwagon, there's one major reason to consider it:

Your competition is distributing videos and capturing the attention of your potential customers. Now, you no longer have to wonder if you should add video to your marketing campaign

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